The course is supported and shaped by leading organisations such as Historic Environment Scotland, VisitScotland and Scottish Canals, and delivered jointly by the University of Stirling and Forth Valley College. Your studies will reflect the importance of combining academic knowledge with a firm grasp of management and business. You’ll learn about heritage, tourism, history, exhibition design, sociology, marketing and environmental studies – as well as the challenges facing the management and promotion of historic and natural environments in Scotland and beyond.
Every aspect of the course is informed by the internationally-recognised expertise of our academic staff and their extensive networks with professional partners, helping to distinguish our programme from other heritage and tourism courses. You can be confident that everything you’re learning is rooted in the latest academic and applied industry thinking, and designed to prepare you for a career in the heritage and tourism sectors. You’ll also apply your skills in real-world settings while you study – further sharpening the skills you’ll put to use when you transition into the exciting professional world of heritage and tourism.
Year One
- Structure of the Travel and Tourism Industry
- Applying Marketing Principles in Travel and Tourism
- Creating a Culture of Customer Care
- Preparing for Employment in Travel and Tourism
- Personal Development Planning
- Providing Information on the Scottish Tourism Product
- Digital Culture: Online Communication
- Business Communication
- Scottish Tourism Product: Niche Markets
- Research Skills
- Visitor Attraction Operations
- Countryside Recreation and Access
- Scottish Natural Heritage Tourism
Year Two
- Influences on the Travel and Tourism Industry
- Marketing Planning in Travel and Tourism
- Planning and Sustainable Development in Tourism
- Tour Operations
- Food Tourism and Culture
- Visitor Attraction Management
- Practical Travel and Tourism Visit
- History, Culture and Genealogy in Scottish Tourism
- Heritage Studies: Scotland
- Work Placement
Year Three
- Heritage Protection
- Theories and Principles (core)
- Dissertation Preparation Module or Interpretation and Exhibition Design (core)
- Back to the Future: Putting History and Heritage to Work
- Business Writing & Communication
- Nineteenth Century Scotland
- Branding and Communications
- Advertising Indicative Units
Year Four
- Portfolio or Dissertation Module (compulsory)
- Safer Spaces: Environment in 20th Century Britain
- From World War to Cold War
- Nations and Traditions 1 (American Literature 1850-1900)
- The American Revolution
- The 'Golden Age' of the Scottish Parliament 1660-1707
- Environmental Policy and Management
- Geoarchaeology
Other available module options and selections for Years three and four will be discussed in Year two. There is a wide range to choose from and this is an indicative list only.